WiKnow App
An easy to use wine pairing food app for beginners.
Wine Pairing App
The Problem
Beginner wine drinkers need help selecting a wine to pair with food.
The Solution
WiKnow gives users an easy, accessible tool to find wine pairings and learn more about wines.
My Role
User Research, Heuristic Evaluation, User Persona, Testing, Wireframing, Low-High Fidelity Prototyping
Tools Used
Figma, Miro, Canva, Google Suite, Zoom
Problem Statement
Beginner wine drinkers needs an easy, accessible resource to help them select a wine to pair with food because they don’t have a good knowledge of wine yet, but want to learn more.
We believe creating a wine pairing app will give wine novice’s an easy, accessible tool to find wine pairings and expand their wine knowledge.
“What type of wine would pair well with roasted chicken?”
User Research
Researching and interviewing user, it was discovered that most wine drinkers wanted an easy way to find wine to pair with food, and learn more about that wine. Overall, users lacked knowledge to properly pair wines with food and they felt intimidated by online tools that were too advanced or overwhelming.
I struggle choosing wines due to my minimal knowledge of them.
I would like to get better at wine pairing, but don’t know where to begin.
Competitor Analysis
After looking at comparible competitors, it was determined that most of the competitors were not user friendly for beginner wine consumers. Even though the competitors offered wine pairing suggestions, they lacked the educational aspect for the novice consumer. This reinforced the importance of creating a simple yet effective wine pairing app that is also educational.
User Persona
Meet Edward.
Edward likes wine, but is unsure what kind of wine to order at a restaurant or buy to compliment his home cooked meal. He feels intimidated by too many selections of wine, and sometime embarrassed by his lack of knowledge. He wants an easy solution to learn about wine pairing options.
Wish List - Priority Matrix
Feature Prioritization Matrix
After ideating on possible solutions, a priority matrix was created to narrow in on the best solutions for today, and possible solutions for tomorrow.
Best Idea Now
Offering top 3 wine recommendations by food category.
Best Future Idea
Suggesting the best places to buy the wine.
User Flow
Learning from the user interviews, it was important to create a user-friendly flow chart that is easy to navigate. To begin, the user will select a food from the food category, and then choose the type of food preparation. To not overwhelm the user with too many options, 3 suggested wines are listed to pair with their selected food. To make the app an educational tool for the users, they have the option to learn more about their selected wine.
Mobile Wireframes
User Testing and Feedback
Usability test included 5 participates, and the test was performed via Zoom.
Test Objectives
- Can the user navigate through our wine pairing flow and find a wine pairing for their meal.
- Can the navigate to the learn more page.
- Can understand the value of the learn more page? Too much or little information?
- Is the content laid out in a clear and organized way?
Is the Problem Solved?
Mission Complete
After user testing, it was discover that all the users thought the app was easy to navigate, and they liked the option to learn more about the recommended wines. It was noted that users wanted the option to save their favorite wines.
Final Iterations
The user flow chart was updated to include the “My Favorites” feature. Added to the Home page a “My Favorites” button, and the option to save a wine from the suggested wine list.
Final Prototype
