Southwest Metro Animal Rescue does not have a physical location or building. They are dependent on their online presence to reach their users.

Current website looks and feels unfinished which may deter potential adoptions or foster providers.

“Is this nonprofit still in business?”

 

“Where is the foster information?”

Redesigning the Southwest Metro Animal Rescue website will create an accessible platform to find loving homes for animals within the community.

Main focus will be to design a user friendly process for users to foster or adapt animals.

Interviewed 5 users and asked them to complete the task of finding animal foster information and fill out the online form.

All the users thought the website was difficult to navigate, and were disappointed in the 3 page foster application form. All the users stated they would not spend that much time on a form.

Top priorities from our findings included redesigning the home page to make the purpose clear to users, redesign the application form that is easy to use, and organize the content that is user friendly.

The homepage content is organized in order of importance. From left to right, you see the logo, then the search bar, to the Donate button.

The main nav bar is separated into its own section. The main content area has 3 call to action cards, and the footer is organized into 4 small sections.

The redesigned application form collects simple but important information to not overwhelm the user with a complicated form.

One area that a good amount of time spent on was the color palette. Unsure of the best colors for the design, A/B testing was performed for more clarity. As a result, testers liked the orange primary interaction color.

Users also liked the layout of the footer with helpful and organized links.

For usability testing, all users were able to find Foster information and complete the online form.

Open Sans font was chosen for its clean and modern typeface.

Animal pictures are incorporated to promote an emotional connection.

Overall, a simple and clean design was created resulting in the best user experience.

Some final design changes included redoing the logo due to its small font size. The logo was changed with a simple cat and dog image and increased the font.

Other changes included adding breadcrumbs for easier user navigation, and a dark blue backdrop to enhance the main navigation bar.

Lastly, animated confetti was added to on the “Congratulations” page for fun interaction.